Rick Ross, the Miami-based rapper and business mogul, is adding another venture to his impressive portfolio—cosmetic dentistry. Known for his successful investments, including the ownership of nearly 30 Wingstop franchises, Ross is now focusing on a new endeavor: a dental practice in the suburbs of Atlanta.
Last week, Ross took to social media to announce the grand opening of Smiles by Mario Montoya, a dental practice in partnership with Dr. Mario Montoya. The rapper shared a series of photos and videos to celebrate the occasion. “We did it @drmariomontoya,” Ross wrote, reflecting on the journey from their initial discussions in Cali, Colombia, three years ago to the launch of their first U.S. location. “Now we’ve opened our first dentist office in the U.S.!! Everyone reading this, come get your billion-dollar smile in Sandy Springs, Atlanta now. Grateful for the opportunity to play a part in this iconic move. Invest in your smile this year.”
Dr. Montoya, equally enthusiastic, responded, “My patient, then my friend, then my partner— incredible how things come together. The best for the best.”
Smiles by Mario Montoya specializes in cosmetic dental services, offering porcelain veneers at $1,250 per treatment. Dr. Montoya has an impressive track record, having worked with well-known celebrities, including French Montana, Safaree, Moneybagg Yo, and of course, Rick Ross himself. The dentist’s bio reveals that he began his career working with Puerto Rican urban artists, which helped establish him as a leader in cosmetic dentistry, particularly in Latin America. He has also worked with T-Pain, Rich the Kid, and Tekashi 6ix9ine, among others.
This new business move appears to be a smart one for Ross, especially as cosmetic dentistry continues to grow in popularity. With many rappers showing off their new sets of teeth, Ross’s venture into the dental industry seems poised for success.
